Other popular suggestions included hypnosis, deep breathing, acupuncture, fasting before bed, turning off electronic devices, ensuring the room is cool, sleeping on a cold pillow, and changing bedsheets regularly. The 4-7-8 deep breathing technique was the most common breathing exercise recommended, while hypnosis suggestions included listening to hypnotic sounds, voices, or watching mesmerizing videos.

While social media can provide quick and accessible advice, it’s important to remember that the majority of users posting sleep advice are not experts in the field. That’s why it’s important to seek advice from medical professionals and experts when it comes to sleep issues.

One recommendation that was repeated across the videos analyzed was temperature regulation. Keeping the room cool and sleeping on a cold pillow were both suggested as ways to help you fall asleep faster. Investing in high-quality, breathable cotton bedlinen, like those from luxury brand Pizuna Linens, can help to balance the temperature in your bed and ensure a comfortable night’s sleep.

Aureen Chinchpure, Brand Communications Manager at www.pizunalinens.com, commented:

“In recent years, there’s been a significant shift towards social media platforms like TikTok for advice when it comes to sleep. There are pros and cons to this; hearing tried and tested methods for getting to sleep easily from our peers can be really helpful for those who want advice in a quick and accessible manner. However, its important to keep in mind that the majority of users posting advice on social media are not experts in the field, and what works for them may not work for you.

“That being said, it’s clear that listening to ASMR-stimulating sounds can be helpful and relaxing for many people, proven by the growing popularity in the sensation. The results of our analysis strongly suggest that the key to falling sleep easily is to seek relaxation and calmness at the end of the day. It’s interesting that a number of different suggestions were centred on temperature regulation, such as keeping the room cool and sleeping on a cold pillow. One of the best ways to ensure a cool and comfortable night’s sleep is to invest in high quality, cotton bedlinen, which is breathable and balances the temperature in your bed, ensuring that you do not overheat while sleeping.”

Overall, it’s clear that the key to falling asleep easily is to seek relaxation and calmness at the end of the day. ASMR and other relaxation techniques can be helpful for many people, but it’s important to find what works best for you. And when in doubt, always consult a professional for personalized sleep advice.

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