Other popular suggestions included hypnosis, deep breathing, acupuncture, fasting before bed, turning off electronic devices, ensuring the room is cool, sleeping on a cold pillow, and changing bedsheets regularly. The 4-7-8 deep breathing technique was the most common breathing exercise recommended, while hypnosis suggestions included listening to hypnotic sounds, voices, or watching mesmerizing videos.

While social media can provide quick and accessible advice, it’s important to remember that the majority of users posting sleep advice are not experts in the field. That’s why it’s important to seek advice from medical professionals and experts when it comes to sleep issues.

One recommendation that was repeated across the videos analyzed was temperature regulation. Keeping the room cool and sleeping on a cold pillow were both suggested as ways to help you fall asleep faster. Investing in high-quality, breathable cotton bedlinen, like those from luxury brand Pizuna Linens, can help to balance the temperature in your bed and ensure a comfortable night’s sleep.

Aureen Chinchpure, Brand Communications Manager at www.pizunalinens.com, commented:

“In recent years, there’s been a significant shift towards social media platforms like TikTok for advice when it comes to sleep. There are pros and cons to this; hearing tried and tested methods for getting to sleep easily from our peers can be really helpful for those who want advice in a quick and accessible manner. However, its important to keep in mind that the majority of users posting advice on social media are not experts in the field, and what works for them may not work for you.

“That being said, it’s clear that listening to ASMR-stimulating sounds can be helpful and relaxing for many people, proven by the growing popularity in the sensation. The results of our analysis strongly suggest that the key to falling sleep easily is to seek relaxation and calmness at the end of the day. It’s interesting that a number of different suggestions were centred on temperature regulation, such as keeping the room cool and sleeping on a cold pillow. One of the best ways to ensure a cool and comfortable night’s sleep is to invest in high quality, cotton bedlinen, which is breathable and balances the temperature in your bed, ensuring that you do not overheat while sleeping.”

Overall, it’s clear that the key to falling asleep easily is to seek relaxation and calmness at the end of the day. ASMR and other relaxation techniques can be helpful for many people, but it’s important to find what works best for you. And when in doubt, always consult a professional for personalized sleep advice.

The post TikTok’s top sleeping advice: listening to ASMR is the best method for falling asleep appeared first on AppTrawler.

There is always time to enhance your social media presence, even if you have not done so yet. The rewards can be worth the investment, though, so go ahead and give it a try. Social media allows you to do a better job of customer service and connect with customers and prospects in a new way. It also gives you the ability to engage your audience and to reach new audiences.

If you are new to social media or want to improve what you are doing, these three tips can help you get started.

Find the right platform.

The right platform will play a massive part in the success of your social media activity.

• Facebook

Ideal for lead generation and building relationships with over 2 billion active monthly users.

• LinkedIn

Best used for business networking for both B2B and B2C.

• Twitter

Used primarily by people under and is a hotbed for time-sensitive information such as breaking news and announcements.

• Pinterest

A photo-sharing site that is primed towards businesses with great visual appeal think, restaurants, travel, art etc.

• Snapchat

Content expires quickly on this popular platform making it ideal for providing personalized content and promotions.

• Tiktok

Primarily attracts the younger generations and designed for fun entertaining or informative clips of video that are highly creative and engaging. Perfect for going viral, for example, check out this post on the top Tiktok songs of 2021, https://backlightblog.com/top-tiktok-songs-2021.

Define Your Social Strategy

Improving your social media presence begins with setting a goal, but it doesn’t end there. Once you know what you want to do, you must determine a strategy to assist you in attaining your goal.

Designate a single team member who will handle all the tasks and responsibilities, then break down their duties and assign them explicitly so that everyone understands what is expected and when.

When you set the frequency for your content, you need also decide on your publishing schedule and establish a content calendar that will help you post content and keep you from missing days. The content calendar plays an important role in your overall strategy since it ought to organise your material in a comprehensible manner.

Know Your Audience

It is essential to understand your audience when implementing social media strategies because your audience’s interests and demands will dictate what type of information you should provide and how you interact with your followers.

Understanding your audience is crucial to success; some of the most significant characteristics of your audience are age, geography, gender, aims, likes, needs, actions, issues, and issues.

The content you publish must be of excellent quality and relevant to your audience. Presenting content that incorporates photos, videos, and other visual elements is crucial because these media options are popular with everyone.

While it can be tempting to just jump right in when it comes to creating content for your social media channels, taking the time to explore your options and understand how you can best use each platform to your advantage.

The post Understanding Social Media as a Small Business appeared first on AppTrawler.